Because this insurance firm's biodiversity project is a cooperative, criminal intelligence gathering and analysis activity that does not require the firm to select political or ecological options, there is no need to find the project's Most Practical Ecosystem Plan (MPEMP). Put another way, the project's MPEMP is simply to conduct ongoing investigations into wildlife traffickers with a focus on the trafficking in rhino horns. This project is maximally practical as long as its ongoing costs are kept low enough to keep the attached biodiversity offering profitable.