Guide to implementing a biodiversity offering and
How might a firm identify a biodiversity project and attach it to a
biodiversity offering? And further, once selected, how could the firm
make it both maximally profitable and ecologically effective?
One way to achieve these goals is for the firm to
execute the following implementation procedure.
Identify one or more endangered species to conserve.
The most-respected and credible way of determining the
status of a species is its rank on the Red List Index (RLI) maintained by
the International Union for the Conservation of Nature (IUCN).
The RLI ranges from 0: Least Concern, 1: Near Threatened, 2: Vulnerable,
3: Endangered, 4: Critically Endangered, and 5: Extinct.
This list is maintained by
a large, world-wide group of scientists who volunteer their time to
monitor and assess the status of thousands of plant and animal species.
A firm would select one or more endangered or critically endangered species
from this list.
Identify a biodiversity project that is suited to one of the firm's
areas of expertise.
Attach this project to the offering by having the firm's marketing department
associate the offering with it, and the firm's accounting
department place the offering and project on the same budget line.
Using the EMT, build a political-ecological system simulator
of the political-ecological system that hosts these species. This simulator
is a computational, stochastic model of the interactions through time
of all ecosystem-affecting groups and the affected
ecosystem. Use the EMT to statistically fit the simulator's parameters
to a political-ecological data set.
Add the planned biodiversity project to this statistically-fitted
simulator and solve for the
most practical ecosystem management plan (MPEMP).
The MPEMP computation produces an ecosystem management plan that is both
politically feasible to implement, and
has the highest chance of enhancing biodiversity.
The catalyst of this MPEMP is the firm's proposed
biodiversity project that is both maximally
profitable and effective at enhancing biodiversity.
Create a market for the biodiversity offering
by advertising that if the offering is purchased, the firm will use a portion
of the purchase price (its biodiversity premium)
to directly contribute to biodiversity enhancement through the offering's
attached biodiversity project.
Do this by using data analytics to shape demand, i.e., execute
a combined strategy
that involves pricing, promotions, and an advertising campaign that
emphasizes the biodiversity-enhancing benefits from purchasing the offering.
Under this demand shaping strategy, forecast demand for
the offering that trades low price for biodiversity enhancement.
Minimize prices under the constraint that the offering's projected
profit is positive.
Begin the project. If the project involves operations in one or more
species-hosting countries, enter into a partnership with each such country.
Do this by hiring in-country liaison consultancies to aid in
the development of these partnerships.
These liaison consultancies would negotiate any licenses
and pay any bribes needed for project implementation.
Establish a feedback relationship with existing and future
Do this by maintaining a biodiversity dashboard
for the attached biodiversity project that displays in real time, the status
of the project and its impact on biodiversity.
Stream this dashboard to social networking sites and create media
releases to inform existing and potential customers of the project's
impact on biodiversity. Maintain the dashboard's credibility by hiring
an auditing firm to conduct quarterly audits of
the accuracy of project data being uploaded to the dashboard. Place
a link to these audit reports on the dashboard.